We all enjoy reading informative posts--especially when they’re focused on a topic for which we are searching. We tend to enjoy a connection between the writer when we’re fully agreeing with something or sometimes, for whatever reason, we may get the feeling that we just don’t ‘understand’ that particular writer.
The consumer is the exact same way--they go by the ‘tone’ and style of your writing as well as the content that you provide them within any given article, blog or website. Here are some pointers that I’ve gathered from discussions with clients who have found me or my firm online:
Readers don’t like the hard sell. Your ‘About Us’ page on your website and your ‘Profile’ page on ActiveRain gives you the perfect spot to tell the world about you. Don’t over-do it though--everyone detests a bragger so, saying that you’re the ‘best’ or ‘highest producing’ at something is a major turn-off.
- Give them a bit about YOU, not how great YOU think you are!
- Include a few testimonials; those are well received by readers--far more than touting about yourself!
- Write with passion--let the reader know that you have a wealth of knowledge about your area and that you’re more than willing to share.
- Do your research. What is the consumer in search of while on your site? Are you finding that they’re clicking on your neighborhood posts or your market reports? Or is the consumer looking more for school information or local happenings?
- Take care with your comments - This is one thing that is often overlooked:
- Do you leave snide comments on others’ blogs or in response to those who were gracious enough to leave a comment on your blog? Sometimes no matter how diplomatic we try to write, it comes across as snide. Refrain from this type of commenting. Remember what your grandmother always told you, “If you don’t have something nice to say, just don’t say anything at all!” Your comments speak louder than you realize.
- Comments are indexed in the search engines so, remember that if you’ve been nasty before, that may just be the comment that you’re ‘discovered’ by--and that’s certainly not a good first impression!
WRITE to the consumer--give them what they want! Make your blogging voice loud and clear so that the reader wants to continue reading. Happy blogging in 2012!
(THE best Charlotte home search available - no kidding!)
Debe Maxwell, CRS/Realtor®/Broker
Broker@TheCharlotteScoop.com
Phone (704) 491-3310
