Sunset at the Lake - Double-Double Branding Photo
One of my assistants lives at the lake and I'm convinced that she participates in every single event that is held on the lake or anywhere near it! She frequently phones me early in the mornings, "I met Joe at a the lake event last night and he is thinking of selling his home. I told him you would call him to schedule a time to meet with him about getting his home listed. I'll text you his number. Let me know how it goes!"
Of course, she is licensed and I pay a referral fee so, she is always motivated to 'talk real estate' at these events. One such event wound up with two January listing appointments of properties on the lake. Sadly, the trees were barren and there was simply not a great exterior shot to share with my fellow agents while I was at my listing appointments for either home. I was going to have to find something because I was not going to wait for the photographer in two weeks, to start my marketing! I mean, you don't often get double listings in the same neighborhood at the same time!
So, I made my way down to the community lake access to see if there was something good to shoot there. The perfect opportunity was right before my eyes! A great sunset shot for the front of my brochures and after tweaking it (the clarity and highlights), I began to share it with other agents who sell in the area, letting them know of these fantastic two new properties that would be hitting the market in a few weeks.
I received so many compliments from other agents on the photo that I decided to use it on my 'coming soon' postcards, putting the brand on it as it is shown below.
More to the 'Double-Branding' Story
A week later, I was excited to receive a call from a neighbor - he loved the photo, but, sadly, wasn't phoning me about the houses! However, he is the president of the lake commission and wanted to use my photo for the upcoming boat show as their background photo for the giant banner for commission's presentation at the show! Of course, I told him I would send him the original and he promised to credit me with the shot. He also stopped by to pick up a stack of my business cards to pass out at the event to anyone who asked about lake property!
I have received more calls on this one impromptu shot than any photo I've ever taken or any branding material I have ever mailed, published or posted! Come February, it will be 'lake' season marketing time again and I don't have to worry about taking another branding photo - or having one shot by a photographer either!
Most often, we believe that the more words, the better - we're used to teaching & explaining EVERYTHING! Well, I know I'm verbose but, with this branding, I wanted to create a simple, yet powerful message. After all, lake living is all about the lifestyle.
Those two simple words do make a powerful statement and they really depict the 'meaning' of the photo itself. Yes, I'm selling real estate but, more importantly, I'm selling a lifestyle - in this branding photo, I'm selling lake living.
This is an entry in Dick Greenberg’s October Photo Contest - REAL ESTATE - Branding Photo.
© Debe Maxwell | The Maxwell House Group | CharlotteBroker@icloud.com | Sunset at the Lake - Double-Double Branding Photo