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Marketing Genius or Predatory Behavior?

Marketing Genius or Predatory Behavior?

Home TicketI received a call from a homeowner in one of the neighborhoods that I do a lot of business in. The kind lady and her husband were being transferred out of state and they wanted to see if I could come meet with them that week to discuss getting their home ready to sell. I had been referred to them by someone in their neighborhood.

 

Of course, I pulled fresh data and met with them to review their steps to prepare and our steps together, to get their home marketed and sold so they could begin the next chapter in their destination city & state. I referred them to an AR member who is also a CRS in the destination city and we began discussions about fees, etc. I answered all of their questions and felt confident, I was going to be their agent. 

Level of being surprised
Before the ink was dried on the listing agreement that I had returned to the office to tweak specifically for them, I received a call, asking if I would cut my commission. Let me just say that the amount of commission they wanted me to agree to, was not going to be worth my time to list, pay a professional measuring crew, photographer, videographer, my full-time marketing guy who would plaster their home EVERYWHERE...

 

You know, the list goes on and on...

 

 

When I was given the opportunity to 'think about it,' I promptly rejected the offer, "I'm so very sorry but, my commission is exactly what we discussed earlier. I do not discount my services. You see, your home is NOT a 'discount' home and you really should think twice before you go the discount route to sell your beautiful home."

 

Are you discounting your home?

 

"Well, can you come back tomorrow evening and talk to us again?" Of course - again, I had a strong feeling that I positively was their listing agent; they just had to come to terms with that too! 

 

Stalking YOU!The next evening, I arrived with my listing documents in-hand, sat down and laid my pens out on the table for them to use. I asked them if I had demonstrated my value to them at our last meeting or did the feel we needed to review the marketing plan again. "Oh, no! We're signing! We don't WANT anyone to think our house is a 'discouned' home - IT'S NOT!"

Furthermore, they went on to explain that they had posted their need for a listing agent on NextDoor - the neighborhood app. Mind you, it's a NEIGHBORHOOD App with 3-5 neighborhoods in one 'group' but, if you think you're the only agent in town, listen to this...

 

After posting their request for a recommendation for a real estate agent, they had no fewer than 70 calls, private messages, packets delivered to their doorstep, WINE delivered to their doorstep...and it didn't stop! They were HORRIFIED and their word to describe the experience, "Creepy."

Desperately seeking listings
She went on to explain, "These agents should be ashamed of themselves! They PREY on the consumer - their behavior is nothing short of stalkish and I sensed desperation in many of their messages. I would NEVER hire one of those agents." 

 

WOW! Was I ever taken aback - and ever-so thankful that I hadn't been the one to reach out to THEM! Holy guacamole - what the consumer must think of us - VULTURES it seems.

 

The seller went on to explain that her husband traveled extensively and that she was home alone a LOT. The agents who took it upon themselves to show up on her doorstep when she would pull into her garage to 'gift' her something, were just downright 'creepy' to them. She felt that she needed to start arming her alarm on her home again; she didn't dare go out her front door because she felt there was always someone parked in front of her home, waiting to sell her on them. 

 

DO NOT RESPOND TO BRIBES!

*What are your chances of getting the wine right with a stranger? Furthermore, do they even DRINK wine? 

 


In the end, I landed the job - sold their home in a day with multiple Offers and they very happily and quite graciously, paid me my full commission that I had originally stated to them that I charge. They had no problem doing it and even went on to explain that they will forever keep the video I provided them of their home, knowing it will bring back fond memories they created in that home. It was a wonderful transaction from beginning to end - and rest assured, I did NOT give them wine as a Closing gift! 

 


 

 

So, what say you? Marketing Genius or Predatory Behavior?

 

I feel like I got my answer straight from the horse's mouth! Of course, I'm open to discussion but, not sure our peers aren't pushing the envelope just a wee much with this style of marketing (if you even want to call it that).

 

© Debe Maxwell | The Maxwell House Group | RE/MAX Executive | CharlotteBroker@icloud.com | Marketing Genius or Predatory Behavior?

The Maxwell House Group Charlotte NC

 

  Charlotte NC Homes for Sale

 (THE best Charlotte home search available - no kidding!)

Charlotte NC Real Estate Agents 

 

Charlotte CRS Agent


Debe Maxwell, Realtor®/Broker/CRS

RE/MAX Executive

CharlotteBroker@icloud.com
Direct:  (704) 491-3310

 

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Comment balloon 67 commentsDebe Maxwell, CRS • August 05 2019 03:09AM

Comments

Debe - You aren't the only one that I have heard being asked to cut commission recently.  It seems to be a trend.  I think you were right to consider your costs in marketing that seller's home professionally, against a cut commission.

Posted by Myrl Jeffcoat, Greater Sacramento Real Estate Agent (GreatWest Realty) 4 months ago

CONGRATULATIONS Debe, on having this blog FEATURED in the Old Farts Club group!  

Posted by Myrl Jeffcoat, Greater Sacramento Real Estate Agent (GreatWest Realty) 4 months ago

Morning Dorie.

I believe it is way beyond predatory behavior.  Sad that a few agents give everyone in our profession, a bad name

Posted by James Dray, Exceptional Agents, Outstanding Results (Fathom Realty) 4 months ago

Good morning, Debe Maxwell, CRS your "peers" had nothing else to offer those homeowners other than a bottle of wine and a presentation that was on "a wing and a prayer"..... I was going to be pissed, if this post didn't announce that you DID get the listing.... 

most people understand what the word "quality" means.... and you demonstrated that to them... they recognized it.... 

wishing you well with your new listing.... 

Posted by Barbara Todaro, Marketing Agent for The Todaro Team (RE/MAX Executive Realty ) 4 months ago

Hello Debe- - -you showed professionalism and shared local expertise.  Both help show value. These sellers understood that. Sadly that isn't always the case. Congratulations on another Charlotte real estate success story.

Posted by Michael Jacobs, Los Angeles Pasadena 818.516.4393 4 months ago

Good morning Debe. When you pay for referrals, remember the provider has sold the same lead multiple times. That is their goal. Good for you. Enjoy your day 

Posted by Wayne Martin, Real Estate Broker - Retired (Wayne M Martin) 4 months ago

I'm shocked by the number of folks who ask now - it didn't use to be that way, Myrl Jeffcoat. It has definitely helped lay the foundation for a different conversation and demands that we educate our clients on 'what you get for the money.'

Thank you so much for the feature, Myrl - that means so much to me!

Posted by Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods (www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) 4 months ago

Funny but, when she met me, she was a little 'nervous,' if you will. She was suspect that I was going to become a predator as well. It really is sad - not funny at all, right?!

James Dray 

Posted by Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods (www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) 4 months ago

I never knew that many agents used that app (NextDoor) and that many agents were so predatory either!

I probably should have added this but, I already sold this one - under Contract in one day and Closed - and yes, they got their money's worth and then some! LOL

Happy Monday, Barbara Todaro

Posted by Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods (www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) 4 months ago

Thank you, Michael Jacobs! I also think it would have taken very little to impress these folks, based on what they had been exposed to! LOL Not being predatory was the most 'impressive' thing to them! We have laughed numerous times about the wine though. They finally realized that real estate agents are not created equally and they were comfortable letting their guards down with me - thank goodness!

Happy Monday!

Posted by Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods (www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) 4 months ago

Do they sell leads on NextDoor? I guess I just thought that agents, living in those communities, were the ones harassing the homeowners. Interesting! 

It makes sense though - agents behaving like that, buying leads...yes, makes perfect sense, Wayne Martin

Posted by Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods (www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) 4 months ago

It is dangerous to stand hard and firm on business practices merely because it's ether the way we have always done it; or, it is outside of our personal comfort zone.  The real estate profession, just as our children's education practices, continue to suffer a long lag time in regard to technology, our practices, and our bickering amongst each other as to what is the 'proper' way to market.  We must be willing to explore and embrace innovations and techniques that are 'new' to our profession; yet, they have been in place with most other industries and professions.  We have information and technology at our fingertips that were merely science fiction not very long ago (remember Dick Tracy's watch and Maxwell Smart's shoe phone). We must be willing to adapt to change; and, at the same time, do so professionally.  We do not want to go the way of the travel industry.....

Posted by Jim Smith, Broker,CRS,GRI,RMP,CNE,TRLP (The Property Management Company) 4 months ago

You make a valid point, Jim but, standing firm without educating your client and substantiating your value is a recipe for disaster. I educate and prove my value, getting the listing 99% of the time because of that.

I totally agree with you, I do not want us going the way of the travel industry, Jim Smith

Posted by Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods (www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) 4 months ago

Debe,

Congratulations on getting the listing.  Wishing you the perfect buyer for this home.  A

Posted by Ron and Alexandra Seigel, Luxury Real Estate Branding, Marketing & Strategy (Napa Consultants) 4 months ago

Debe people are able to tell the difference from a true professional, and a carpetbagger and these sellers prove that.

Posted by George Souto, Your Connecticut Mortgage Expert (George Souto NMLS #65149 FHA, CHFA, VA Mortgages) 4 months ago

Good afternoon Debe Maxwell, CRS - Oh that is very creepy indeed.  I would run the other way.

Posted by Grant Schneider, Your Coach Helping You Create Successful Outcomes (Performance Development Strategies) 4 months ago

Debe Maxwell, CRS - Yes! The buzz word these days is "cut your commission." These new interrupters have meddled with consumer minds and you handled it like the true professional you are. You didn't pay to get your CRS Designation, you earned it!

Posted by Patricia Feager, MBA, CRS, GRI,MRP, Selling Homes Changing Lives (DFW FINE PROPERTIES) 4 months ago

Hi Debe Maxwell, CRS,

You used the perfect point and it hit home.

You are not a discount agent and they should think twice about going the discount route to sell their home because their home is a beautiful home. 

I think this approach should be left up to the seller to make the decision on whether they think it is marketing or creepy. I just would not use it and I would never give a gift of a bottle of wine to a cold call. If I was the seller, it would send up a red flag. 

Posted by Sheri Sperry - MCNE®, (928) 274-7355 ~ YOUR Solutions REALTOR® (Coldwell Banker Residential Brokerage) 4 months ago

Wow Debe,  WINE deliver to their door, that is a new one on me.  I remember in my early years I would deliver balloons and a great marketing book of what I would do for them to sell their home.  I was a newbie.

 

Posted by Will Hamm, "Where There's a Will, There's a Way!" (Hamm Homes) 4 months ago

Hi Debe Maxwell, CRS really good post and subject. What are those creepy agents thinking....that's just darn right ridiculous.  I remember years ago a neighbor lady asked me about listing her home or maybe trying to sell herself. I told her what would happen - and that came true. She was bombarded with agents trying to convince her why she should list with them and not FISBO. A got a return phone call very quickly - can you come over now and list my home?

Posted by Anna Banana Kruchten CRB, CRS, 602-380-4886 (Phoenix Property Shoppe) 4 months ago

Debe, it is beyond creepy what some people / real estate agents do. 

I had a couple literally chase me around my condo.  As they approached my front door I began to walk the other direction to my garage - the great escape.  You see, I knew they were real estate agents because I could see what they were holding in their hands. It was hot. I was working in the common area cleaning up. The last thing I wanted was to be disturbed by anyone. I just wanted to get the job done and on to the next chore. 

They quickly realized the person they just passed must have been the owner. They were calling out my name as I walked briskly to get to my garage. They walked briskly to catch me.  I dropped and rolled under my garage door which had only opened 1/4 of the way.  

If that was not a big enough clue ... they walked back around and began pounding on my front door.  Ultimately jamming their papers in/through my front door.  

Later that year I got a Christmas card from the agent. It was a photo of HER sitting in her living room in front of the Christmas tree. You would think we had been long-time friends! 

Then the calls started. You have got to be kidding me.  I told her ... PLEASE STOP.  Just stop. Do not contact me again. 

CREEPY ... no wonder the industry does not have a good reputation.  

Posted by Kathleen Daniels, San Jose Homes for Sale-Probate & Trust Specialist (KD Realty - 408.972.1822) 4 months ago

Interesting post, and on the other hand brokers are encouraging agents to do whatever it takes to get listings. You had a warm referral and did a good job converting it even when they challenged you on your commission. The others had a lead from the Nextdoor site, no connection and were trying to convert it. May be creepy, but if they sit on their hands just waiting, their brokers will ask them what they are doing. Experience and a track record counts and because of it you get referrals from past clients. Good job selling this and making them even more comforatable in their choice of agent.

Posted by Nick Vandekar, 610-203-4543, Tredyffrin Easttown Realtor, Philly Main Line (Long & Foster Real Estate Inc 610-225-7400) 4 months ago

My friend made the mistake of just 'suggesting' she was thinking about selling her home on Facebook and no less than 10 agents called her, messaged her and bugged her that day and days beyond. This is one reason I couldn't cut it in that world as an agent. I cannot be like that. She ended up having to yell at a couple of them to leave her alone. Wow.. it's cut throat out there! 

Posted by Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer (Personal SEO - Website SEO and Real Estate Marketing) 4 months ago

Many more licensees out there than business so really no surprise they were bombarded by agents seeking to list their home.    

 

Posted by Linda Metallo DiBenardo (RE/MAX Impact, Lockport, Illinois) 4 months ago

Hi Ron and Alexandra Seigel! Thank you - we did have the perfect buyer and did get this one Closed - top price in one day. I was so thrilled for them and their wonderful buyers too!

Posted by Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods (www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) 4 months ago

Thank you for reading the post, George- I know it was a long one! LOL

Yes, the proof was in the pudding - quick sale, full price and a smooth Closing with wonderful buyers, George Souto

Posted by Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods (www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) 4 months ago

I would too, Grant Schneider! I can't believe the lack of class that some people have - it's embarrassing, to say the least!

Posted by Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods (www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) 4 months ago

Well, thank you, Patricia Feager, MBA, CRS, GRI,MRP! And, I had a little chuckle about the CRS designation - I've been trying my best to get those classes in before the year ends and I can't, for the life of me! Life keeps getting in the way! LOL

Posted by Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods (www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) 4 months ago

That's true, Sheri Sperry - MCNE® - it's ultimately up to the sellers who they choose. I can tell you that this seller will never post online when they are thinking of moving again...and I can't really blame her after all she went through.

Posted by Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods (www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) 4 months ago

Hi Will Hamm! You know, that could get expensive, delivering wine to each homeowner that raised their hand online! I'd be raising my hand all of the time, hoping for that wine delivery! LOL (I am REALLY only kidding!)

Posted by Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods (www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) 4 months ago

Oh, thank you, Anna Banana Kruchten CRB, CRS 602-380-4886! You know, this is definitely something we need to educate our sphere & farm about. I hadn't really thought of it but, one could call this harassment - I do. Sadly, these agents give us all a bad name. They are taught to do this by their brokers - who should be ashamed. In my opinion, they have ZERO respect for what we do and certainly none for the consumer either. 

Okay, off my soapbox again! LOL

Posted by Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods (www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) 4 months ago

OH MY GOSH, I was horrified as I read your story, Kathleen. What on EARTH was she doing? Now, what my sellers went through was mildly predatory compared to you. You could have had a restraining order issued for her. 

Just WOW! I'll never forget that story and know that you won't! 

And, yes, those are the exact people that wonder why our profession has a bad name and no one respects us. O M G

Kathleen Daniels 

Posted by Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods (www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) 4 months ago

You know, that's a good point, Nick.  I am mentoring new agents right now and will definitely remind them NOT to do this - go sit at open houses all day each weekend, preview homes, volunteer, take desk duty...anything, but harass the public! LOL

I do take for granted my referrals and repeat business and have definitely received some good ideas for coaching these newbies in our office...getting up close and personal. I wonder how newbies can afford such an expensive gift for all of the people who raise their hand online? Inquiring minds want to know!

Hope you're well and having a great week, Nick Vandekar, 610-203-4543... 

Posted by Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods (www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) 4 months ago

Oh my gosh, that is CRAZY, isn't it, Tammy Emineth?! I can't imagine harassing folks like that - it's just going down the path of the used-car-salesman...definitley not my cup of tea!

BTW, love your new picture! 

Posted by Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods (www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) 4 months ago

That is so true - we have added TONS of new agents in my area and boy, realization has set in just how little they are taught when you have to do a cross-sale with them! 

Happy Tuesday, Linda Metallo DiBenardo

Posted by Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods (www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) 4 months ago

We've all said it many times - agents need more education before they're turned loose on the public.

Posted by Marte Cliff, Your real estate writer (Marte Cliff Copywriting) 4 months ago

Hello! First of all, I love your response to the home owner. I have to remember that one.

Second, I have seen the social media response when someone asks for a realtor suggestion. Oh my. What I didn't know about was the response you mentioned about the agents bombarding home owners with gifts, calls, etc. Yikes.

Posted by Kat Palmiotti, The House Kat (406-270-3667, kat@thehousekat.com, Broker, Blackstone Realty Group - brokered by eXp Realty) 4 months ago

Congratulations on your feature recognition. This is a great story to share.

Posted by Roy Kelley (Realty Group Referrals) 4 months ago

Thank you Debe Maxwell, CRS  for sharing your experience.  Possibly other realtors will print this out and share the experiencce of your client. 

What you demonstrated was not only your own ethics and the Realtor's Code of Ethics specific to protect and promote, but quality by your comment about their house not being discounted.  People have 3 basic criteria when buying - price, quality and delivery, however they usually can only secure 2 of those criteria.  When push comes to shove, price loses.

Posted by Leanne Smith, Relocation to NW AZ with elbow room & more freedom (Dirt Road Real Estate) 4 months ago

I am on and utilize this very app, Debe Maxwell, CRS ... it has many features that I find informative and useful.  Anyone that posts a "plea" for information or help will typically find multiple people offering assistance ... including those with real estate needs.  I'm not surprised that this couple was overwhelmed with responses.  I agree that the visits to their home is pushy at minimum, if not a bit creepy.

The strongest and most helpful replies provided in this scenario are those from happy clients pleased with a Realtor's service.  Testimonials .. offers of names and contact info.  THAT is what I hope for from my clients in these scenarios.  Neighborhood apps are immensely helpful when used in this way.

Glad you secured this couple's confidence and business, Sis ...

Gene

Posted by Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi, 708.921.6331 - 40+ yrs experience (NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656) 4 months ago

Debe. I read every word of your post. I've had my license for 30 years and would never be that agressive. I know several agents who are too agressive as it's embarrising. Several agents are now taking listings for 3%. I love your statement, "I do not Discount my Services". and your home is not a discount home. I plan on borrowing that statement at my next listing presentation. Thank you so much.

Posted by Rose O'Reilly.HomeSmart Realty 4 months ago

Debe, what a story. I bet that most of us never thought that that many agents were lurking on a program like that. 70 is creepy & predatory for me. Glad it all turned out well for the seller!

Posted by Lyn Sims, Schaumburg IL Real Estate (RE/MAX Suburban) 4 months ago

I love that statement, Marte Cliff - 'before they're turned loose on the public' - OH, how true!

Posted by Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods (www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) 4 months ago

I was horrified for them, Kat Palmiotti! I can't imagine being so desperate as to stalk a homeowner - that's just CRAZY, isn't it? What is crazier is that there were dozens and dozens of them!

Posted by Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods (www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) 4 months ago

Thank you Roy Kelley! I actually spoke with the seller today just to see how they're doing in their destination city. They are happy and well-adjusted; the stalking trauma had no lasting effects, thankfully! 😉 

Posted by Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods (www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) 4 months ago

I can't bash other agents/brokerages but, I can ask them questions that will give them pause. That question had a lasting impact on her...and truly had a lot to do with the decision that she made too, Leanne Smith!

And thank you! You feel free to use it all you want!

Posted by Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods (www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) 4 months ago

Having had those referrals from past clients in there made a world of difference, Brother Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi. Well, that and the fact that I didn't stalk them, nor did I deliver wine in the hopes that they would choose me because of my wine choice for them! LOL

Posted by Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods (www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) 4 months ago

Feel free to borrow that statement all you want, Rose O'Reilly.HomeSmart Realty.

Posted by Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods (www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) 4 months ago

Who know that many agents were even on that site in one single area, Lyn Sims?! I'm so glad that I don't rely on that site for business! LOL

Posted by Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods (www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) 4 months ago

There are many agents whose value is considerably less than a knowledgeable, experienced, confident and skillful agent that is satisfied to work for less. However, there are exceptions where earning less is appropriate but not often.

Regardless, consumers understand that there's a difference besides the price of goods or services that indicates superior value. The agents brand is their birthmark and should always IMO distinguish themselves from the competition. Great post.

Posted by Kimo Jarrett, Pro Lifestyle Solutions (WikiWiki Realty) 4 months ago

Good morning Debe Maxwell, CRS ,

Isn't it a shame so many agents hungry for business harass the public for business. I'm glad you stuck to your guns about your commission. I just lost a listing because I wouldn't discount my commission and that is okay.. What is sad is they need all the help they can get.

Posted by Dorie Dillard CRS GRI ABR, Serving Buyers & Sellers in NW Austin Real Estate (Coldwell Banker United Realtors® ~ 512.750.6899) 4 months ago

Good Thursday morning, Debe. Have a great day and an outstanding week.

Posted by Roy Kelley (Realty Group Referrals) 4 months ago

Yes I agree that showing up to someone's house unannounced and uninvited is both creepy and predatory.    70 agents!    Yuck!     

I'm glad you got to keep your listing.    The sellers deserve the best - you!

Posted by M.C. Dwyer, MC Dwyer-Santa Cruz Mountains Property Specialist (Century 21 Showcase REALTORs) 4 months ago

The creepers, pouncers, pests are not helping the professional image of a REALTOR.

I doubt that they would add the Ethics Pledge to their marketing materials.

Posted by John Wiley, Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA (Right Move Real Estate Group- EXP Realty) 4 months ago

Debe- I see some of that on our Nextdoor as well and I wonder what the potential seller thinks of all of it. 

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) 4 months ago

Have not ever had a request for discounting commission...only "what is your commission?" ....we explain it and what we bring to the transaction...their choice if they believe it is of value...they know what we do...they cannot.

Posted by Sally K. & David L. Hanson, WI Realtors - Luxury - Divorce (EXP Realty 414-525-0563) 4 months ago

I know the point of your story, Debe, is the behavior of some agents who give our profession a bad name. My reaction is similar to that of the homeowner.

Your response to her commission cutting inquiry was brilliant, "You see, your home is NOT a 'discount' home and you really should think twice before you go the discount route to sell your beautiful home."

Posted by Lottie Kendall, Helping make your real estate dreams a reality (Compass) 4 months ago

I'm thankful that they understood the difference and did not hesitate to put their full trust in me at that second visit. It was definitely successful for them - great results. 

And, I totally agree with you, Kimo Jarrett - "However, there are exceptions where earning less is appropriate but not often." My largest investment (my home) would not be something that I would go discount on! LOL

Posted by Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods (www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) 4 months ago

Dorie Dillard CRS GRI ABR, I'm sorry that you did but, you never know when they will come back when that happens. I can tell you that recently happened to me too - they began the process with the other agent and then fired her. She was super slow to respond and her marketing just didn't compare. They were sick they lost time but, in the end, they were wildly successful with their sale. 

Posted by Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods (www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) 4 months ago

And, thank you again, Roy, for the re-blog! I hope you have an outstanding day & week as well!

Roy Kelley 

Posted by Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods (www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) 4 months ago

I couldn't believe them when they told me how many, M.C. Dwyer! Now that I know them better, I am 100% confident that is a factual number! CRAZY in my opinion and I will say that desperation isn't 'pretty' and really doesn't do a thing for our profession.

Posted by Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods (www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) 4 months ago

Oh, John Wiley, I am so with you on that! I found myself apologizing for them and then telling the sellers that is not how I or anyone from my company operates!

Posted by Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods (www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) 4 months ago

Kathy Streib, it's like the agents who sell their souls for their brokerages and annoy every agent within 1,000 miles of them to join their company. It doesn't do a thing to help the perception of them or their company in that case and our entire profession in the Nextdoor case.

Thankfully, we found out what that seller thought of it - and I'm very thankful for that!

Have a great weekend, Kathy!

Posted by Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods (www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) 4 months ago

We're a very transient city with a lot of different cultures represented here. It would not be 'customary' for many of them to accept what is put before them as the cost of doing business. Therefore, they MUST 'barter' - or at the very least, ask!

We get this all of the time and are very used to it. In fact, we get it even before they will agree to a listing meeting, Sally K. & David L. Hanson!  

Posted by Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods (www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) 4 months ago

It's so true, Lottie! There are discounted homes and then there are those that aren't! LOL

Lottie Kendall 

Posted by Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods (www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) 4 months ago

The thing is it works on some people. 20 some odd yrs ago I had been calling an expired lsiting for several days trying to get an appointment. I finally got in, talked to her and she'd agreed to list with me. We set an appointment for the next day to sign the agrement. Later that afternoon she called to cancel. She'd listed with another agent. I asked her why and she became very upset and said the agent just showed up with a filled out listing agreement, complete with price, and told her to sign and she said she did.

I told a friend in my office. He also worked expireds and told me he'd heard from other sellers about this agent. Apparently his MO was to pull expires, fill out a listing agreement with a new lower price, and then he just show up, ring the bell and pushe his way in telling the sellers their last agent didn't know what they were doing, had priced their house wrong, and if they wanted to sell they better sign with him because he'd get it sold. 

He was pretty successful. I'm sure many sellers kicked him out, but enough signed to make him one of the best expired listers in our market. I personaly could never feel comfortable doing business that way, but for some it does work.

Posted by Patrick Willard 4 months ago

Oh my! Agents really must consider their strategies from the perspective of the homeowner. Attraction marketing is more effective in the long run than this vulture-like style. It happens in local Facebook communities too. The poster mentions they may be moving and they suddenly have 80 agents responding and a few stalking them via the tax records. It's disturbing.

Posted by Melanie Cameron, The Cameron Team (Coldwell Banker Sea Coast Advantage) 4 months ago

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